COMPANY PROFILE
The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.
Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was “Farine Lactée Nestlé”, an infant cereal specially formulated by Henri Nestlé to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector.
Nestlé’s trademark of birds in a nest, derived from Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his Company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition. Today, it is not only the central element of Nestlé’s corporate identity but serves to define the Company’s products, responsibilities, business practices, ethics and goals.
In 2004, Nestlé had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. The Company’s transparent business practices, pioneering environment policy and respect for the fundamental values of different cultures have earned it an enviable place in the countries it operates in. Nestlé’s activities contribute to and nurture the sustainable economic development of people, communities and nations.
Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.
After India’s independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy. Progress in Moga required the introduction of Nestlé’s Agricultural Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop management practices and helping with the procurement of bank loans. Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestlé Agricultural Services.
OPERATIONS
Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.
BRANDS
. MILK PRODUCTS AND NUTRITION
· EVERYDAY DAIRY WHITENER
· EVERYDAY GHEE
· MILK
· SLIM MILK
· SILM MILK
· NEVISTA PRO-HEART MILK
· FRESH ‘n’ NATURAL DAHI
· FREAH ‘n’ NATURAL SLIM DAHI
· JEERA RAITA
· NESVITA DAHI
· MILKMAID FRUIT YOGHURT
· MILKMAID
· MILKMAID FUNSHAKES
· NIDO
BEVERAGES
· NESCAFE CLASSIC
· SUNRISE PREMIUM
· SUNRISE SPECIAL
· CAPPUCCINO
· MILO SMART PLUS READY –TO- DRINK
· ICED TEA WITH GREEN TEA
· NESTEA ICED TEA
PREPARED DISHES AND COOKING AIDS
· MAGGI 2 MINUTE NOODLES
· VEG ATTA NOODLES
· RICE NOODLES MANIA
· CUPPA MANIA
· SAUCES
· PICHKOO
· PIZZA MAZZA
· MAGIC CUBES
· BHUNA MASALA
· COCONUT MILK POWDER
· HEALTHY SOUPS
· HEALTHY SOUP-SANJEEVNI
CHOCOLATES AND CONFECTIONERY
· KIT-KAT
· KIT-KAT CHUNKY
· MUNCH
· MUNCH POP CHOC
· MILKYBAR
· MILKYBAR CHOO
· BAR-ONE
· MILK CHOCOLATE
· POLO
· ECLAIRS
· MILKYBAR ECLAIRS
NESTLE & COMMUNITY
17.08.09: After PepsiCo and Coca-Cola India, chocolate majors Cadbury India and Nestle India are now engaged in a bitter advertising war. With the launch of its new advertising campaign for Munch, Nestle has directly taken on Cadbury Dairy Milk’s new high-voltage ad campaign titled Aaj Pehli Tarikh Hai. With the tagline Sirf Pehli Tarikh Ko Nahin, Kabhi Bi Kha Sakte Hai, Nestle’s ‘combative advertising’ campaign directly mocks Cadbury’s brand proposition.
“Similar battles were mostly fought between cola majors Pepsi and Coke in India. Now, Horlicks and Complan are engaged in a similar tussle. Companies mainly opt for combative advertising technique to grab eyeballs. With its new ad, Nestle India wants to dilute the brand proposition of Cadbury,” said an industry analyst based in Mumbai. Currently, Cadbury leads the pack in the Rs 3,200-crore branded chocolate sector in India.
22.04.09; (ZURICH): Nestle, the world's biggest food group, reported a slowdown in core sales growth in the first quarter as a strong Swiss franc weighed, but reiterated its full year target despite the global slowdown.
Total sales slipped 2.1 per cent to 25.2 billion Swiss francs ($21.5 billion) from 25.7 billion a year ago as the strong Swiss currency had a negative impact of 5.2 per cent.
RIDING OUT THE RECESSION?
Analysts have said the maker of Nescafe coffee, KitKat chocolate bars and Maggi soup was well positioned to ride out the recession compared to its rivals due to its range of products and wide geographical presence.
REVENUE
CHF 109.9 Billion (2008)
OPERATING INCOME
CHF 15.68 Billion (2008)
PROFIT
CHF 18.04 Billion (2008)
The informations stated above are subject to change , so to keep your selfupdated please the official website of the company: www.nestle.in
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