HDFC Bank Limited

Posted by Indraneel

HDFC Bank is a commercial bank of India, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India.

Tata Consultancy Services

Posted by Indraneel

Tata Consultancy Services Limited s a software services and consulting company. It is Asia's largest provider of information technology and business process outsourcing services. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India

Colgate Palmolive

Posted by Siddharth

Colgate Palmolive is an American diversified corporation focused on the production, distribution and provision of household, health care and perso19nal products, such as soaps detergents and oral hygine products.

Reckitt Benckiser

Posted by siddharth

Reckitt Benckiser (RB) is a global consumer goods company, making and marketing home,health and personal health care products. The comapny's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. The brands which RB refer to as powerbrands are: Vanish, Finish, Calgonite, Air Wick, Dettol, Veet, Clearasil, Gaviscon and Nurofen.

Industrial Development Bank of India Ltd (IDBI)

Posted by Siddharth Roy

The Industrial Development Bank of India Limited commonly known by its acronym IDBI is one of India's leading public sector banks and 4th largest Bank in overall ratings. RBI categorised IDBI as "other public sector bank".

What is viral marketing or Word of Mouth

Posted by Indraneel On Sunday, September 13, 2009

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.)

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
In response to its use, many sites have started up trying to describe what viral marketing is.

Here you can see the one of the popular Viral Ads that has been made by Monster.Com.




For More viral ads visit : WEBCHUTNEY.
Source:Seth's Blog,Wikipedia

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